My_Lvivske

We've created a digital campaign for national beer brand "Lvivske" (Carlsberg Group) to secure a musical territory for this brand. This campaign become a part of concert promotion of Ukrainian's favourite band "Okean Elzy". Users were allowed to become a part of band's lyrics just by making a photo with one word on a sheet of paper. We combine this photos in users' own music video. Results: More than 24 000 unique visitors on http://www.moelvivske.com/; almost 2 000 of photos were uploaded on site; 10 unique music videos were created.